Many people underestimate the art and science that goes into developing and designing a good survey. This 1-day course will help you develop surveys that will help your respondents to understand and answer the questions the way you intended it. The instructor will draw on several decades of psychological research on the survey response process as well as his own experience as a researcher, teacher and consultant in survey design. The course is structured along 10 core principles of good survey design and is easy to follow with no prior knowledge needed. Among others, topics include the cognitive-affective survey response process, the survey development process, survey structure and format, question wording, and online surveys. The course is conducted in an interactive way and participants will be able to apply their knowledge through practice exercises.