Sampling and Recruitment
This 1-day workshop is designed for those interested in learning more about sampling and how to draw an ideal sample for surveys, geared towards professionals and practitioners who need to conduct or analyze survey-based research. The material is grounded in sampling theory (both probability and non-probability), the rationale and applicability of margins of error, and how to analyze surveys with a critical eye. The workshop also focuses on applying these theories and best-practices using case studies as examples across multiple methodologies and platforms: telephone interviewing (live and automated), online, paper-based, and intercepts among others. Practical elements such as feasibility, price, and optics will all be explored. Following the course, registrants will be comfortable both critiquing research that has been conducted based on its sampling methods, and designing sampling frames that are both theoretically sound and applicable to real-life situations.